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Creative

This Rainbow'd Restroom Accepts All Humans at Pride Fest NYC

McCann XBC develops special Bluetooth-controlled restroom for MasterCard's #AcceptanceMatters annual parade presence

This Rainbow'd Restroom Accepts All Humans at Pride Fest NYC

This past Sunday at the kick-off of Pride Fest in NYC, MasterCard, a long-time supporter of the LGBT community, quietly added to its #AcceptanceMatters annual parade float presence by debuting a rainbow’d first-of-its-kind restroom that accepts all humans, unlocked by simply touching the fingerprint sensor on the door to prove that you’re human.

MasterCard and its agency, McCann XBC, developed a custom API for a Bluetooth-controlled lock, combined with a pulse sensor and an Arduino Yun micro controller that wirelessly communicated with the restroom lock. The technology was complimented by a heart-shaped design celebrating the love and acceptance felt across NYC Pride. When visitors placed their hand on the sensor, LED lights lit up the heart to the rhythm of their heartbeat and wirelessly unlocked the door to the restroom.




Creative Agency

Creative Agency: McCann XBC

Executive Creative Director: Pete Jones, Joel Rodriguez

Group Account Director: Shaheen Salimi

Designer: Samantha Cooper

Account Executive: Sarah Booher

Senior Copywriter: Joel Lundblad

Senior Art Director: Laura Goodman

Senior Producer: Dave Herman

Production Manager: Lexie Kaback

Integrated Producer: (Exec) Christine Lane

Developer: (Craft) Andrew Nida

Chief Production Officer: Nathy Aviram

Creative Technologist: (Craft) Alicia Floor, John Ozbay

Account Director: Nicole Witover

Production Company

Production Company: Craft

Executive Producer: April Gallo

Producer: Sierra Norman

Technical Manager: Erik Kroha

Production Manager: (Digital) Lauren Hanglow

Category: Credit cards , Finance/insurance

Genre: Activation , Creative technology , Digital