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This Norwegian Pharmacy Ad Captures an Entire Lifetime in 60 Seconds, 1 year, 5 months ago

POL takes us on a journey through generations in beautiful film for Vitus

This Norwegian Pharmacy Ad Captures an Entire Lifetime in 60 Seconds

In their latest ad, the Norwegian pharmacist Vitus took on a monumental project: to document the development of the human skin through an entire lifetime. In just 60 seconds. People come in all ages, shades and shapes. Vitus’ mission is to help everyone feel comfortable in their own skin and meet whatever changes they may face in the future. After all, we are all living proof that the only thing constant is indeed change. This project set out to document just that.

The result is a film with no less than 101 women from age zero to one hundred portrayed completely natural and without any retouching. Put together in a stop motion fashion the spectator is taken on a journey through generations and ultimately a time-lapse of an entire lifetime.

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Advertiser: Vitus Pharmacy

Creative Agency

Creative Agency: T/A POL

Producer: Kristian Hajdu

Creatives: Aleksander Erichsen & Thea Emanuelsen

Photographer: Pål Laukli

Production Company

Production Company: Heimlich


Editor: Paal Gui

Post Production / VFX

Grade: Julien Alary


Music Production: Erlend Mokkelbost & Morten Myklebust

Category: Medicine and remedies , Pharmacy

Genre: Photography