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This Munchkin Little Girl and Her Reindeer Friend Will Fill Your Heart with Hygge

Wibroe, Duckert & Partners’ latest campaign for Danish supermarket føtex is everything a Christmas ad should be

This Munchkin Little Girl and Her Reindeer Friend Will Fill Your Heart with Hygge

We know you’re probably sick of Christmas already, having been bombarded by warm-and-fuzzy festive films from brands who want to get their grubby mitts on your hard-earned money. 

But put that cynicism on the shelf for 96 seconds and watch this seasonal delight for Danish supermarket føtex. 

The Danish retail industry usually celebrates the Christmas season by bombarding consumers with great value offers and high-pitched call-to-actions, but føtex takes a more emotional approach here.

Devised by Wibroe, Duckert & Partners and directed by Rune Milton of Nobody Cph, the film tells the story of one adorable little girl helping her father out and her stubborn reindeer friend, Rollo, who’s reluctant to fly. It’s set in what could be the most Christmassy setting we’ve ever seen - a Nordic forest straight out of a fairy tale.

Make sure you watch to the end because all is explained in the final shots of the commercial.

Last winter the world went wild for the Danish and Norwegian concept of Hygge - a quality of cosiness and contentment that everyone craves when it gets cold. This film is a direct shortcut to that feeling.
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Creative Agency

Creative Agency: Wibroe, Duckert & Partners

Media Agency

Media Agency: Oath Nordics

Production Company

Production Company: Nobody Cph

Director: Rune Milton

DOP: Kasper Wind

Producer: Niels Kau

Casting Director: Artcast + Jette Termann


Editor: Freddie Smith

Post Production / VFX

VFX Supervisor: Mikael Balle


Composer: Jonas Horsted Larsen

Sound Design: Kevin Koch


CG Production: TGB VFX

Compositors: TGB VFX

Category: Retail and restaurants , Retail stores

Genre: Action , Dialogue , Editing , People , Scenic , Storytelling , Visual VFX