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Creative

This Harrowing Film Highlights the Polarisation of Politics Today

lbbonline.com, 1 month ago

Energy BBDO launches in Brazil with campaign for CBN that uses a shocking metaphor around execution

This Harrowing Film Highlights the Polarisation of Politics Today

Having just launched operations in Brazil, Energy BBDO unveils its first major campaign, a film titled “Condemnations” for the CBN news radio station.
 
Referencing various kinds of present-day controversial topics, the film puts forward a metaphor for the polarization that’s rampant both within and outside of social media. Where people who express an opinion, whatever it is, are summarily condemned by those who profess the opposite viewpoint.
 
The message urges a strong yet necessary reflection on hatred. Making it clear that CBN is in favor of dialogue, of openness to ideas and respect for the diversity of opinions, because it covers various points of view in its programming.


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Client

Brand: CBN News Radio

Creative Agency

Creative Agency: EnergyBBDO

Copywriter: Raphael Quatrocci

Art Director: Yan Esteves

Strategist: Leandro Peralta

Producer: Vera Jacinto, Diego Villas Bôas, Adriana Kordon

Executive Creative Director: Alexandre Pagano, João Caetano Brasil

Executive Director: Ricardo Gandour

Marketing Director: Giovanna Fraga

Account Director: Daniel Baena

Senior Strategist: Maria Anita Ferreira

Account Managers: Gisele Pansera, Graziella Gabbay

Media Agency

Media Planner: Peterson Fernandes, Lucas Pastén

Production Company

Production Company: Delicatessen Filmes

Executive Producer: Luciana Mattar

Director: Nobre

DOP: Daniel Belinky

Art Direction: Fernanda Salloum

Offline

Editor: Rodolpho Ponzio

Post Production / VFX

Colour Company: Bleach

VFX: Rafael Bozzi

Sound

Sound Company: Antfood

Composer: Lou Schmidt

Category: Publications and media , Tv and radio