This Animated Italian Biscotti Ad is Totally Tasty
Auge HQ and Hornet Inc's Yves Geleyn turn to hand drawn animation to celebrate Cabrioni's crafted cookies
Now here’s something quite delicious. A gorgeous film for Italian biscuit brand Cabrioni from Auge HQ
that uses traditional animation to accentuate traditional values. ‘Cookies: A Good Story’, or ‘Una Storia Buona’, is a lovely story set in the countryside of Northeast Italy.
Cabrioni Biscotti is a small biscuit factory located in Emilia Romagna hills of Italy that still makes its biscotti using traditional methods. Though it has national (and international) distribution, it still produces biscuits in a traditional way.
For the creative team at Milan-based agency Auge, they were inspired by their visits to the factory, where they could see for themselves the authentic ingredients and integrity that goes into the biscuits – the family-owned business doesn’t use artificial flavouring, palm oil, hydrogenated fats and the like. ”It's not the usual fake promise, as we could see, smell and taste in person,” says copywriter Antonio Mitra.
Cabrioni Biscotti - Una storia buona from AUGE on Vimeo.
“One thing the owner is very proud of is that he carefully selects natural ingredients ever since, even before the public's attention was drawn to genuine products. That’s why he’s even recommended by most paediatricians for nutrition of children,” he continues.
And so the team at Auge decided to communicate this uniqueness in an equally unique way – they created a gorgeous animated short, something of a first for an Italian food producer.
Auge collaborated with New York-based studio Hornet and director Yves Geleyn to create a fantastic world and emotive story around the brand. The two minute film combines 2D hand drawn animation with 3D. It tells the story of friendship between Mr Cabrioni and an old industrial robot. After the old man rescues the robot and gets rid of all the artificial ingredients clogging it up, the robot rediscovers nature and finds a passion for craftsmanship and authenticity.
Veronica Ciceri, Gianluca Malimpensa
Executive Creative Directors:
Federica Ariagno, Giorgio Natale