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These Pieces of Art Are Made Entirely of Deadly Germs

An infectious idea that helps prevent infections from The Classic Partnership, VMLY&R's agency in Dubai, and Medcare Hospitals & Medical Centres

These Pieces of Art Are Made Entirely of Deadly Germs

Preventive medical communication has been the same for decades, having slowly moved into a blind spot. And with more fine art and design driven festivals and exhibitions being introduced every year, Dubai is quickly becoming the art and cultural hub of the region. 

The Classic Partnership (VMLY&R's agency in Dubai) needed to grab the attention of an audience that cared more about art than their own health. So it infiltrated some of the most popular art exhibitions in the city and added some of its own masterpieces that looked like the work of fine artists - but were actually created by deadly germs. Each piece spread awareness about the diseases caused and how to prevent them, seeding an infectious idea that helps prevent infections.

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Brand: Medcare Hospitals & Medical Centres

Production Company

Director: Crispin Kennedy


Illustrators: Floss Creatives

Artist: Victor Portella

Editor: Vishal Munge

Creative Agency

Creative Agency: The Classic Partnership

Executive Creative Director: Alok Gadkar

Copywriter: Anshuman Bhattacharya

Art Director: Mangesh Zemse, Vishal Vinekar

Head of Design: Mangesh Zemse

Creative Group Head: Anshuman Bhattacharya

Account Director: Tarek Chebaro

Head of Production: Vitthal Deshmukh

Production: Zohra Ameen (Executive)

Category: Beauty & Health , Health care

Genre: Music & Sound Design