Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


'The Whatever Party' Launches as America's Largest Political Party

Team One initiative for highlights the 40% of eligilbe Americans that do not vote

'The Whatever Party' Launches as America's Largest Political Party

Launched on October 12th, 'The Whatever Party' is a new political party representing the largest and most influential voting-block in American politics - the more than 40% of eligible voters in America who impact the outcome on Election Day simply by not casting a ballot.

Represented by the symbol of an ostrich burying its head in the sand, 'The Whatever Party' provides vital online tools, shareable social content, broadcast spots and collectable campaign collateral via, in the run-up to Election Day on Tuesday, Nov. 6.

The battle lines between left and right usually garner all the attention. 'The Whatever Party' party refocuses that attention on the battle lines between the motivated and engaged, and the apathetic and unengaged. While the latter group has always existed, 'The Whatever Party' is the first time in history reluctant voters have been given their own party.

A series of broadcast commercials for 'The Whatever Party' are appearing across digital and in select markets. Taking a page from the playbook from other political parties, the spots will feature patriotic imagery, anthemic music, inspirational language and soaring themes.

Viewers are directed to visit to read the 'meh-nifesto' and take a quiz to rate their ambivalence, but also to register to vote via - because the truth is, the votes that aren’t cast still count.
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Associations , Corporate and social

Genre: Digital