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Creative

The Sweet Shop Turns Heads in New Rodney Wayne Spot

The Sweet Shop - Auckland, 3 days, 19 hours ago

The campaign was created by agency Lachlan McPherson and Friends

The Sweet Shop Turns Heads in New Rodney Wayne Spot

Rodney Wayne, New Zealand’s leading hair salon brand this week launch the Summer 2017 collection with a call to ‘Get Your Game On’. Created by agency Lachlan McPherson and Friends, the campaign champions individuality and personal style, inviting viewers to ‘Be you like no one else can’. The promotion includes print, digital and the first television commercial for Rodney Wayne since the business began in New Zealand over 35 years ago.

“2016 has been a great year for the brand,” says Rodney Wayne CEO, Julie Evans. “We are New Zealand’s most awarded salon at the L’Oréal Style and Colour Trophy and were voted Best Hair Salon in the NZ Best in Beauty Awards. We know that looking great can help you feel great. It can also improve the way others feel about you too. We'd love more people to experience the lift that great hair can provide. Having the message on television gives it greater impact.”

Lachlan McPherson of Lachlan McPherson and Friends adds “We were inspired by research showing that people make some really quick, subconscoius decisions about you from the look of your hair. Healthy, well-styled hair gives the appearance that you have vitality and are in control. This can lead people to believe you are more able to complete a task, more succesful or that you would make a better partner. We wanted to share the insight that a quick way to get ahead of your competition is by taking care of your hair.”

The commercial runs on Mediaworks TV3 and Bravo. You can view the spot below:

Advertiser

Advertiser: Rodney Wayne

Creative Agency

Creative Agency: Lachlan McPherson and Friends

Director: Melanie Bridge

Music and Sound

Music Agency: Liquid Studios

Offline

Edit Company: The Butchery

Post Production / VFX

Post Production House: Perceptual Engineering

Production Company

DOP: Steven Chee

Production Company: The Sweet Shop

Photographer : Steven Chee

Category: Beauty/health , Haircare

Genre: Digital , PR