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Creative

The Spanish Lottery Reminds You That Being Lucky Isn't Just About Winning the Lottery

lbbonline.com, Fri, Feb 14, 2020

Contrapunto BBDO Madrid launches the San Valentin campaign reflecting on the good things around you

The Spanish Lottery Reminds You That Being Lucky Isn't Just About Winning the Lottery

Shortly after its inspiring Christmas campaign, the Spanish Lottery presents its Valentine's Day Draw, which promises to be just as moving. 

This year the Valentine's Day campaign doesn't talk about millions of Euros, or expensive dreams or gifts. Instead it attempts to make us reflect on and value all the good things we have around us, even if we don't win the lottery. 

The creative idea for the campaign is grounded on an insight that we should always keep in mind, because as we tend to get caught up in the frantic pace of our day-to-day lives, we forget or fail to value just how fortunate we are. This might seem a bit hackneyed, as we certainly hear it a lot, but we should put it into practice a lot more. 

The Lottery knows a thing or two about luck and is perhaps the best advocate to inspire us to stop for a moment and reflect on what it feels like to be really lucky in life. The campaign reminds us to value what we have and celebrate it this Valentine's Day. 

This might just be the draw with the luckiest people in the world, because, whether we win or not, a lot of us are already very fortunate souls indeed! 

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Category: Gambling , Sports and Leisure

Genre: Dialogue , People