Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


The Seasons Change in Erwin Penland's New Campaign for L.L. Bean

The campaign focuses on the theme of 'Quality that Lasts'

The Seasons Change in Erwin Penland's New Campaign for L.L. Bean

Throughout L.L.Bean’s new fall spot ’Seasons Change,’ a diverse cast of real friends and families are featured. Each character makes a classic piece of L.L.Bean clothing unique to his/her own style, highlighting the fact that consumers can connect over timeless style and values, just as they connect over a shared love of quality and the outdoors.

This latest work continues on the Spring theme of ‘Quality that Lasts,’ but takes the core functional benefit of long lasting quality and durability – one step further:

· “Seasons Change” highlights the appreciation of ‘things that last’ as a commonality which diverse types of people can agree on.

· The campaign seeks to personalize L.L.Bean’s promise of long-lasting quality, making it a value proudly shared with their audience.

· An emphasis on love of the outdoors also helps underline the importance of quality in the active outdoors lifestyle both Bean and its audience love.

· Showcases the timeless style of L.L.Bean products, enlightening the limitlessness of style, while embracing the grandeur of nature.

For more campaign information, click here.

Creative Agency

Creative Agency: Erwin Penland

Genre: Digital , PR , People , Scenic