The Sacred Egg Attacks the Trolls in Lilly Allen's "URL Badman"

The Sacred Egg’s Ed and Alex have created a visually outstanding and unusual music video in their first collaboration with Lily Allen.

The song is about the fickle land of the internet and it’s hipster internet trolls; Lily wrote this song specifically in response to the backlash that she received from her song ‘Hard Out Here’.

Ed and Alex expanded on the idea that bloggers can be negative, wrong even, and translated the computer glitch into the idea that these glitches are deep within our bloggers, a physical glitch.

Bloggers warp into human rainbows, the debatable fashion sense of our bloggers serves the purpose beautifully to create a cacophony of colour and madness as various characters get warped into increasingly bizarre rainbows, combined with Lily’s seemingly effortless performance as she is surrounded by something which can only be described as a magical weirdness.

 “We wanted to do a performance video that showcased Lily. In the lyrics she talks about bloggers. We wanted to use them visually somehow and liked the idea of turning them into a backdrop for Lily. So with the help of MPC we started to develop an idea of splitting the bloggers in half and joining them up with a  Warping rainbow effect. The point at which the organic world meets the digital world is something we found interesting. What was key was that they felt 3 dimensional in the scene rather a 2D effect applied to the screen. “ Ed and Alex-The Sacred Egg The warped, stretched effects were created by filming sets of twins on set and compositing them to appear as one. Each person was then split, with individual pixels stretched to give the final effect.”

Matthew Fone MD of Riff Raff commented. “, Following on from the successful UKMVA nominated Breach & DJ Fresh video’s, The Sacred Egg are now firmly established in the camp of Directors, who happen to be creatives”.

Sam Bould edited in his fourth collaboration with The Sacred Egg “It’s always great working with The Sacred Egg and the promo for Lily Allen was no exception. They always come up with really strong ideas, teamed up with Lily they make a great combination. It was really fun mixing the narrative of the bloggers with Lily’s great performance. “