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The Quarry's Jonnie Scarlett Cuts Droga5's Journey Through Time for Rustlers

The Quarry, 3 weeks, 4 days ago

Steve Rodgers of Somesuch directed the nostalgically bleak tongue-in-cheek film

The Quarry's Jonnie Scarlett Cuts Droga5's Journey Through Time for Rustlers

Editor Jonnie Scarlett recently collaborated with Somesuch director Steve Rodgers in this nostalgically bleak tongue-in-cheek film for Rustlers. Written by Droga5 London, the film follows a young boy throughout his “80 Years of Torment” from a child experiencing heartless abuse progressing through his adolescence into troubled adulthood and finally into old age.
 
Jonnie’s edit organically seams together a series of sombre black and white memories from the Great Depression, World War II through to the the Peace Protests and beyond. 
 
Finally, the scene shifts to colour as the old man eventually finds some salvation in his downtrodden life in the guise of a microwavable burger, accompanied by the tagline, “What a Time to be Alive.”   

"Steve shot a load of great options and the agency already had a great track so we couldn't really go wrong.  The main editorial focus was to sync beats to the physical hits on the screen,” comments Jonnie.
Advertiser

Advertiser: Rustlers

Creative Agency

Chief Creative Officer: David Kolbusz

Executive Creative Director: Rick Dodds, Steve Howell

Producer: Peter Montgomery

Creative Agency: Droga5 London

Senior Copywriter: Dan Morris

Senior Art Director: Charlene Chandrasekaran

Junior Copywriter: Teddy Souter

Music and Sound

Song: ‘Revolt’ (Boys Noize)

Sound Design: String and Tins

Offline

Editor: Jonnie Scarlett @ The Quarry

Post Production / VFX

Post Production House: The Mill

Production Company

DOP: Tat Radcliffe

Producer: Peter Knowles

Director: Steve Rogers

Production Company: Somesuch

Category: Conveniece , Food

Genre: Comedy