The One Show Announces Social Influencer Jury
The One Show today announced the jury for the Social Influencer Marketing discipline, a new discipline that recognises the partnership with an established social media influencer to enhance or promote a brand that influencer's audience and style.
"The One Show is the first major awards show to recognise social influencers in their own dedicated categories," said Kevin Swanepoel, CEO of The One Show. "Social influencers wield incredible clout, in some ways more than traditional celebrities, because of the level of accessibility and intimacy that their fans feel. That level of engagement, as well as the social and tech savvy of social influencers and their audiences, lends itself to campaigns of tremendous innovation and effectiveness."
The jury consists of television personalities, digital media stars, talent agents and leaders in the influencer marketing space. See the complete list of judges here.
"Kudos to The One Show and their addition of the Social Influencer Marketing Discipline," said Brendan Gahan, judge and founder of Epic Signal. "In adding the influencer marketing category The One Club continues its legacy of embracing the future of advertising and continues to be ahead of the curve. I couldn't be more excited."
"This timely recognition of both the power of influencers and a credible new discipline is wholly in sync with the seismic changes currently sweeping through our media and the way it's consumed. In this context the unique power of influencers – compared to brands' own channels or mainstream media – comes into its own," said Jenny Tsai, judge and founder of Wearisma.
The Social Influencer Marketing finalists will be announced in April. Winners will be announced at The One Show during Creative Week in New York City (May 8-12).