The Mill Helps Launch Powerful #NotAFan Campaign Against Domestic Violence
October is National Domestic Violence Awareness Month and the National Coalition Against Domestic Violence (NCADV) has teamed up with New York City Council Speaker Melissa Mark-Viveri to to launch #NotAFan, a new campaign to address domestic violence in professional sports. #NotAFan is a fan-focused public awareness campaign that empowers fans to take a stand against domestic violence. The campaign features sports figures from the New York teams: The Yankees (Joe Girardi), Mets (Jeurys Familia), Knicks (John Starks), Liberty(Kiah Stokes), Rangers (Rod Gilbert), and Cosmos (Lucky Mkosana and Giovanni Savarese) in a series of video PSAs and photography portraits.
The message is simple: you can be abaseball/basketball/hockey/soccer fan, aYankees/Mets/Knicks/Liberty/Rangers/Cosmos fan, but NOT A FAN of domesticviolence.
The campaign encourages fans to wear purple on their team’s jersey or cap and tweet/upload to social media a photo of themselves with the hashtag #NotAFan with a short message, ie:
I’m a X (type of sport) fan, a Y fan (team), but #NotAFan of domestic violence
The PSA also directs viewers to the National Coalition Against Domestic Violence where they can learn more and donate to support efforts to raise awareness andaddress domestic violence.
Teams will feature the campaign on theirvarious social media platforms, websites, indoor/outdoor advertising at stadiums, MSG Network, YES Network, ONE World Sports etc…
Clear Channel has generously donated space in Times Square and elsewhere. Additionally, the campaign will be in Taxi TV and elsewhere in New York City.
Producer: Andy Fortenbacher
Editor: Glenn Chocky
Post Production / VFX
VFX Supervisor: Katya Pavlova
Executive Producer: Sallyann Houghton
Colourist: Damien Van Der Cruyssen
Colour EP: Cameron Gray
Post Production House: The Mill
Writer: Jimmy Ferguson, Alexis Grenell
Production Company: Blonde + Co
President: Julie Stahl
Executive Producer: Glenn Chocky, Jennifer Susswein
Director: Jimmy Ferguson
Creative Director: Julie Stahl & Grey Zisser
Category: Corporate and social , Social
Genre: Digital , PR , People , Storytelling