The Many Plans for New Summer Campaign for Outshine

The Many has won an assignment to create the Summer 2024 marketing campaign for Outshine, Nestlé’s brand of fruit-based frozen snacks. The effort, which launches in June, will leverage The Many’s innovative Participatory Marketing and Connections approach, which will focus on real consumer stories to amplify the brand's presence.

This collaboration represents an advancement for both The Many and Outshine. Together, they will initiate a series of dialogues with consumers that celebrate the pleasures of snacking. This initiative will underscore a tactical shift towards a more engaging and community-focused promotional strategy, encouraging widespread participation and interaction amongst snack enthusiasts. This endeavour aims to not only spotlight real experiences but also to seamlessly integrate consumer insights and engagements, fostering a rich, resonant brand connection.