The LoweCal Raya Guide
The LoweCal Raya Guide is Lowe Malaysia’s internal send for Hari Raya (Eid) which falls on 8 August this year. It is a fun, illustrated e-manual for the festival, taking readers through Malay Hari Raya clothes, food, wishes and customs. The guide is also designed to demonstrate the agency’s affection for and knowledge of local heritage. Lowe has 53 years’ experience in the Malaysian market.
LoweCal, a pun between ‘local’ and Lowe.
