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Creative

The Lost Dogs' Home Explores the Difference Love Makes in New Campaign

Y&R Australia , 3 months ago

Campaign out of GPY&R Melbourne.

The Lost Dogs' Home Explores the Difference Love Makes in New Campaign

The warmer weather is finally here, which means it's the busiest time for The Lost Dogs' Home. With litters of new puppies and kittens arriving every week, GPY&R Melbourne has worked with The Lost Dogs' Home to create an integrated campaign, highlighting the various ways adopting a pet will transform your life.
 
Says Jake Barrow, creative director, GPY&R Melbourne: "We wanted to show the love animals at the Lost Dogs' Home have for their trainers, and the love they could give to your family, by simply capturing the very moment when someone they love walks into the room and hopefully their lives."

PLAY THE PEAK SEASON SPOT
PLAY THE ACTIVITIES SPOT
PLAY THE PERFECT DOG SPOT








Says Martha Coro, communications manager, The Lost Dogs' Home: "Everyone here is really excited about our new campaign. The TVC encapsulates the relationship between our staff and the animals in their care and the content films showcase the life changing work our behaviour department do every day."
 
The campaign launches this week with TV, cinema, content and radio spots, to promote adoptions and donations.
 
Creative: GPY&R Melbourne
Creative Director: Jake Barrow
Copywriter: Ellen Fromm
Art Director: Isabella Caruso
Executive Producer: Romanca Jasinski
Account Director: Cathryn Reed
Senior Planner: Alex Horner

Production Company: Filmgraphics
Director: Christopher Frey
Executive Producer: Anna Fawcett
Producer: Edwina Gilbert
DOP: Edward Goldner
Post Production: GPY&R Melbourne
Editor: Lissie Geyer, Chris Frey
Music/Sound/Radio
Sound: Flagstaff Studio
Sound Design: Paul Le Couteur, Ceri Davies
Music: Karl Richter - Level Two Music

Client: Lost Dogs' Home