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Creative

The Human Body Is a New Frontier of Exploration in Thorne's Experiential Activation

Droga5's campaign takes consumers on a journey to the human body for the health and technology company

The Human Body Is a New Frontier of Exploration in Thorne's Experiential Activation

Thorne, a health and technology company that is disrupting prevention and wellness, brings its brand to life through the launch of its first marketing campaign, 'The Frontier Within.' The campaign, rolling out today, takes consumers on a journey to the forefront of the new frontier of exploration: the human body.

Thorne believes that the next frontier of human progress lies within our own bodies, which is the inspiration behind the company’s innovative health solutions. This philosophy is at the core of the brand campaign, the components of which include online film, social and search as well as an offline experience that captures Thorne’s belief that health and innovation go hand in hand.


“Science is progressing faster within the health space than in many other fields of discovery. As a brand focused on innovative, personalised health solutions that’s pioneering the movement toward health care in the home, Thorne is uniquely positioned to lead this trend. ‘The Frontier Within’ campaign allows us to communicate our value to consumers in an artful and memorable way,” said Michelle Crow, chief marketing officer, Thorne.


To bring the campaign to life, Thorne launched an experiential activation at Studio 525 in New York City where visitors were able to create their own unique Inner Selfies. These images depicted visitors from an angle that will change the way they see themselves and their health forever. 


Visitors to 'The Frontier Within' experience were connected to biometric sensors that capture respiratory, circulatory and neurological biodata, which were digitally mapped across their whole body and visualised on a larger-than-life screen, ready to share on their social feeds using #FrontierWithin. 


The activation, which is the result of a collaboration with experiential collective Marshmallow Laser Feast, is complemented by a web version at FrontierWithin.com that also generates a digital Inner Selfie that users can share. Audiences are then invited to explore relevant Thorne health solutions, including those pertinent to the inner systems identified through their Inner Selfies.


“When you see yourself the way Thorne sees you, you’ll revere the inner workings of your body to become the best version of yourself inside and out. By creating a window into this beauty and complexity through ‘The Frontier Within’ and taking people on a journey inward, we aim to demonstrate that Thorne is pushing the limits of health from the inside out,” said Neil Heymann, chief creative officer, Droga5.





Credits:

Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Group Creative Director Juliana Cobb
Creative Director Victor Monclus Gonzalez
Creative Director Ray Smiling
Associate Creative Director Henry Kember
Copywriter Abe Chuang
Copywriter Diana Perez
Copywriter Daniel Litzow
Art Director Belen Marquez
Art Director Astrid Andujar
Creative Technology Director Brian Moore
Junior Creative Technologist Ethan Anderson
Group Experience Design Director Craig Wong
Design Director Nate Moore
Associate Design Director Dan Pulito
Chief Creation Officer Sally-Ann Dale
Co-Director, Experiential Production Justin Durazzo
Director of Film Production Jesse Brihn
Producer, Film + Experiential Isabella Lebovitz
Producer, Interactive + Experiential Aaron Matys
Senior Producer, Interactive Alyssa Cashman
Business Affairs Manager Daniel McCarthy
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Ben Brown
Senior Strategist Kaveri Gautam
Chief Media Officer Colleen Leddy
Head of Communications Strategy Dean Challis
Group Communications Strategy Director Samantha Deevy
Group Communications Strategy Director Dominic Poynter
Communications Strategy Director Courtney Bernstein
Communications Strategy Director Samantha Sutantio
Communications Strategist Kathryn Rhyne
Chief Intelligence Officer Amy Avery
Group Data Strategy Director Anthony Khaykin
Data Strategy Director Christina Fieni
Senior Data Strategist Tradd Salvo
Group Account Director Alex Woods
Account Director Liz Federico
Account Manager Jeff Winsper
Account Manager Andrew Mullen
Project Manager Rachel Murad
Business Manager Dan McCarthy

Client Thorne
Chief Executive Officer Paul Jacobson
Chief Marketing Officer Michelle Crow
Chief Technology Officer Scott Hurth
Director, Digital Rianne Lund
Director, Creative Jerod Gibson
Growth Marketing Associate Touria Carson
SEM Manager Brittany Eggert

Activation & Film
Concept & Direction Marshmallow Laser Feast
Creative Directors Barnaby Steel, Ersin Han Ersin, Robin McNicholas
Executive Producer Eleanor (Nell) Whitley
Producer Bob Ford
Production Manager Alex Wilshire

Film
VFX Animation Erik Ferguson
Additional VFX Vegard Aarhus
Houdini Artist Johan Gardfeld
Modelling Khye Kading
Director of Photography James Medcraft
Grade Vic Parker @ Raised by Wolves
Post Production Absolute Post
Offline Editor Jess Scott Hunter
Storyboard Artist Rob Pybus

Activation
Technical Direction Artists & Engineers
Electronics Engineer Sean Malikides
Technical Artist Adam Heslop
VFX Artist Erik Ferguson
Designer Adi Wiedersheim Sendagorta
Studio Manager Alexa Romanoff
Production & Operations Leisure, Inc.

Interactive Production Company: Active Theory
Creative Director Andy Thelander
Interactive Director Michael Anthony
Technical Director Mike Chang
Managing Director Nick Mountford
Head of Production Annie Chen
Producer Izabela Heck
Strategist Edmund Benson
Back End Developer Hayden Betts
Back End Developer Giuseppe Juarez
Interactive Developer Patrick Heng
Interactive Developer Michael Sungaila
Interactive Designer Thiébault Delaporte
UX / UI Designer Hanee Pyon

Production Company: Second Child
Managing Director Scott Chinn
Photographer Paul McGeiver
Line Producer Kimmy d’Ancona
Design Director Pravin Chottera
Motion Effects Designer Zach Horn
Post Producer Sara Mills

Music + Audio Design: Plan8
Music and Sound Design Magnus Wallin + Marcus Lindberg
Creative Director Oscar Tillman
Audio development Andreas Jeppsson
Executive Producer Calle Stenqvist
Technical Director Tor Castensson
Sound Second Child
Mixer Jesse Peterson
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Category: Healthcare and Wellness , Medical Research