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Hires, Wins & Business

The Gotham Group and 1stAveMachine Form Strategic Partnership

Deal formalises a more than 10-year close relationship between the two companies

The Gotham Group and 1stAveMachine Form Strategic Partnership

The Gotham Group, one of Hollywood’s leading management and film and television production firms, has formed a strategic partnership with 1stAveMachine, the Cannes Lion and Clio Award-winning mixed media production company. The deal formalises a close relationship between the two companies that dates back over a decade and will allow 1stAve to segue its top-flight roster of commercial directors into other platforms including film and television.

“Our two companies have different but complementary skill sets,” says 1stAveMachine Co-Founder Serge Patzak. “All of our clients, whether an ad agency, a brand, or an individual creator, will benefit in some way from the pairing of 1stAveMachine and The Gotham Group. The deal dramatically expands the marketplace for our roster.”

“I am blown away by the cutting edge work that they are producing at 1stAve in the commercial, VR and AR space,” said Ellen Goldsmith-Vein, Founder & CEO of The Gotham Group. “Their eye for talent has proven itself with their incredible roster of directors and artists. We couldn’t be more excited to combine our businesses and to reach even more of the viewing audience through this partnership. Our rosters already have great synergy and we hope that a closer working relationship will maximise opportunities for all parties.”

Ross Siegel, who heads up the recently formed 1stAveMachine Management, will oversee this new relationship for 1stAve; Peter McHugh for The Gotham Group. The companies, with offices in New York, London, Hong Kong and Los Angeles, draw considerable benefit from the relationship. 1stAve will now have the ability to extend its reach into the entertainment industry through Gotham’s enormous client base and wealth of high-quality intellectual property. The Gotham Group will deploy 1stAve’s roster of directors and other creatives in the film and television sectors.
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