The Evolution of Brand Storytelling: DNA's Groundbreaking Journey

A New Dawn for DNA

Under CEO Gabriella Bord, DNA has embarked on a journey to redefine what a content and distribution platform can be. Recognising the untapped potential of the Digital News Agency, Gabriella and her team have poured resources, innovation, and passion into evolving the platform. Today, it emerges as a hybrid platform that integrates the best of PR software and Digital Asset Management (DAM), tailored for the dynamic needs of marketing, PR & comms, and brand teams worldwide.

"Our goal was clear from the start," Gabriella Bord shared. "To create a platform that not only meets the needs of today's brand and comms teams but does so with simplicity and efficiency. With the new DNA, we've done just that. It's more than a tool; it's a partner in creativity and communication."

Innovations That Speak Volumes

The revamped DNA platform introduces an array of features that promise to revolutionise how brands manage and distribute content. With purposeful AI, the platform offers advanced search capabilities, image upscaling, and automatic media file tagging and optimisation. A new studio space enables teams to collaborate more effectively, streamlining the approval process and ensuring that creativity flows unhindered.

For brands like Vodafone Business and LØCI, DNA has become an indispensable ally. "DNA platform has transformed how we create and share content, making our workflows more efficient and our storytelling more impactful," said Josie Madoc, content strategy & activation lead at Vodafone Business. Similarly, Raluca Bosinceanu, marketing manager at LØCI, lauds DNA for its role in amplifying their brand narrative, highlighting the seamless and enjoyable collaboration.

Beyond Hosting: A Creative Powerhouse

But DNA's ambition goes beyond hosting and distributing content. With a collective of over 200 expert strategists, copywriters, designers, and developers, DNA is also able to assist brands in crafting compelling multimedia content, from insightful blog posts to strategic brand campaigns. This holistic approach ensures that DNA is not just a platform but a comprehensive content creation partner.

As the Alliance of Independent Agencies celebrates the achievements of DNA, we recognise the broader implications for our industry. DNA's journey underscores the power of innovation, collaboration, and vision in driving the future of brand communications. It's a testament to what's possible when we challenge the status quo, and a reminder of the transformative impact of technology and creativity combined.

For brands looking to elevate their storytelling and streamline their content management and distribution, DNA offers a glimpse into the future—a future where the boundaries of creativity and efficiency are continually expanding.

Discover the New DNA

To learn more about how DNA can revolutionise your brand's storytelling capabilities or to book a demo, reach out to the team at hello@dna.online.