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The Essential List

The Essential List: Peter Ignazi

The Cossette Chief Creative Officer lives in Toronto’s Little Italy by way of ‘The Paris of Canada’ but loves eating fried chicken in NYC

The Essential List: Peter Ignazi

Peter Ignazi is one of the most successful creative directors in Canada. He is also very keen on fried chicken, cheese and onion crisps and bourbon. But don’t bother asking him which model of iPhone he’s using these days. 

The CCO of Canadian agency Cossette reveals all in his Essential List below!


o Place of birth: Hamilton, Canada (“The Paris of Canada”)

o Hometown: Toronto

o Staycation: Little Italy (my neighbourhood)

o Vacation: Big Italy

o Place of work: Cossette

o Place of workout: Any road

o Mode of transport: Bike

o Miscellaneous Travel Essential: Glasses


o Artist: Aleksandr Sorotchynski

o Musician: The Clash

o Commercials director: Mark Zibert and Martin Granger

o Film director: Mike Leigh

o Photographer: Yousuf Karsh

o Film: Marty

o Series: Barney Miller

o Commercial: Skittles Piñata Man

o Music Video: ‘Freedom’ George Michael

o Video Game: Civilization 2

o Board Game: Risk

o Book: A Tale of Two Cities

o Newspaper (off or online): The Globe and Mail

Food and Drink

o Breakfast: Cereal

o Restaurant: Blue Ribbon Brasserie, NYC

Peter chowing down at Blue Ribbon

o Cheap bite: California Sandwiches veal 

o Working lunch: Whatever food truck is parked out front

o Dish: Bucatini All’Amatriciana

o Snack: Walkers Cheese and Onion crisps

o Guilty Pleasure: Duff’s Wings 

o Bar: Any bar where I'm having a Manhattan and talking to my wife

o Tipple: Manhattan, bourbon, rocks

o Soft Tipple: Sparkling water 

o Miscellaneous food: Ma’s veal cutlets


o Phone: iPhone (lost track of what model I’m at now)

o Computer: Mac

o TV: Vizio

o Headphones: Bose noise cancelling

o Camera: iPhone

o Pen / pencil: Whatever’s handy

o Where you document an idea: Paper or virtual notes

o Casual wear: Linen

o Smart wear: Un smoking

o Footwear: Shoes

o Watch: Omega Geneve (nonna gave it to me)

o App: Flipboard

o Website:

o Digital work tool:  Laptop

o Analogue work tool: Sharpie

o Morning grooming / makeup essential: Deodorant

o Miscellaneous Kit Essential: Pics of family

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