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The Essential List

The Essential List: Katia Lewkowicz

The Carnibird director behind a duo of brilliant Intermarché ads really, really, really loves cheese

The Essential List: Katia Lewkowicz

Katia Lewkowicz is the director behind one of LBB’s favourite ads of 2017, her brilliant story of young love for Intermarché (she followed it up with a Christmas cracker for the brand over the festive period too).

But what fuels this directorial prowess? If her Essential List is anything to go by, then cheese must play its part, whether wrapped in wax, lathered with truffles, baked with potatoes, made by Japanese folk or melted and dipped with bread.  

Confused? Read on to know more! 


Travel

o Place of birth: France

o Hometown: Paris Paris Paris

o Staycation: My fridge 

o Vacation: Israel 

o Place of work: My bed with my laptop 

o Mode of transport: My brain 

o Miscellaneous Travel Essential: My family. When you forget them, it’s kind of a pain in the ass to go back to get them 


Culture

o Artist: Benjamin Biolay

o Musician: Jacques Brel

o Commercials director: We gotta find the name of the director who shot this:


The first TV commercial broadcast in France in 1968 

o Film director: Jacques Demy 

o Photographer: Sophie Calle

o Film: ‘La bonne année’ by Claude Lellouch 

o Series: Chef’s Table

o Commercial: Jean Paul Goude 

o Music Video: Mondino Bashung  

o Video Game: Pacman

o Board Game: Rubik’s Cube

o Book: ‘Belle du Seigneur’ by Albert Cohen

o Graphic Novel: ‘Une Nuit à Rome’ by Jim

o Newspaper (off or online): Le Monde

o Magazine: They still exist?  

o Miscellaneous Art: My producer Juliette Desmarescaux at Carnibird. She’s a masterpiece! 


Food and Drink

o Breakfast: Babybel. It’s a small round cheese with wax around it. You can play with it. And eat it 

o Restaurant: Les Fondus de la Raclette in Paris

o Cheap bite: Gouda

o Working lunch: Tartiflette 

o Dish: Welsh 

o Snack: Brie

o Guilty Pleasure: Truffled Brillat-Savarin cheese

o Bar: Fromagerie Hisada. A Japanese spot that makes cheese in Paris’ second district 

o Tipple: Yes 

o Soft Tipple: No 

o Miscellaneous food: I like ham 

o Miscellaneous Beverage: Something you can drink with cheese wrapped in red wax 


Kit

o Phone: I’ve got one 

o Computer: I’ve got one of those as well 

o TV: I’ve got two 

o Headphones: I don’t have any 

o Camera: I rent them 

o Sound system: Earplugs

o Pen / pencil: I’ve got both 

o Where you document an idea: Well... there’s Google! 

o Casual wear: Yes

o Smart wear: Too 

o Footwear: I’ve got so many. Flats. Heels, Sneakers. Loafers. Heeled Loafers. Strapped heels. Straps with soles. Soles with boots on them. I’m waiting for sleepers

o Watch: I hate them 

o App: Glovo. They deliver everything. Thank God!  

o Website: I don’t have one 

o Blog: Don’t have one either 

o Work program: Word Word Word

o Digital work tool: My iPhone

o Analogue work tool: My iPhone… Freedom!

o Morning grooming / makeup essential: Waking up 

o Miscellaneous Kit Essential: Alcohol