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The Essential List

The Essential List: Daniel Jackson

CORD’s CEO enjoys riding his bike, the musical stylings of Elvis and a catchy tune from an ‘80s Shake n’ Vac ad

The Essential List: Daniel Jackson

CORD CEO Daniel Jackson’s 20-year career in music and brands has seen him responsible for the creation of countless jingles, mnemonics, syncs and compositions. But his favourite jingle is from a ‘80s Shake n’ Vac ad starring English actress Jenny Logan. 

Splitting his time between CORD’s London, LA, Madrid and Warsaw offices, we managed to sit him down to find out what he considers his Essential List. 


o Place of birth: Hendon, NW4

o Hometown: Finchley, N3

o Staycation: Snowdonia

o Vacation: Yosemite

o Place of work: Denman Street, Soho

o Place of workout: H2 Soho in the loving arms of Scott Jose

o Mode of transport: Trek Domane SLR 7 Disc

o Miscellaneous Travel Essential: Headphones


o Artist: Richard Hamilton

o Musician: Elvis

o Commercials director: Ric Cantor

o Film: Fletch

o Series: Sopranos

o Commercial: Shake n’ Vac

o Music Video: Rio, Duran Duran

o Book: The Caine Mutiny, Herman Wouk

o Newspaper (off or online): The Times

o Magazine: Cyclist

o Podcast: You Must Remember This

Food and Drink

o Restaurant: House of St Barnabas

o Cheap bite: Shoryu

o Working lunch: Dirty Bones

o Dish: Crispy Lamb Fries from Dirty Bones

This photo of Dirty Bones is courtesy of TripAdvisor

o Snack: Fry’s Peppermint Cream

o Guilty Pleasure: Anything from Ole & Steen

o Bar: Soho Grand, New York

o Tipple: Goose and Soda

o Soft Tipple: Coke Zero

o Miscellaneous food: Hannah’s Cinnamon Buns on Bake Day


o Phone: iPhone 7

o Computer: MacBook Pro

o TV: Largest possible Panasonic

o Headphones: Beats X

o Camera: iPhone 7

o Soundsystem: Bose

o Pen / pencil: Mont Blanc Meisterstuck

o Where you document an idea: It’s all in my head

o Watch: Garmin Vivoactive HR

o App: The Times

o Website: BBC

o Blog: Caroline Jackson Levy ‘One Row of Stitching’

o Work program: Gmail

o Digital work tool: iPhone 7

o Analogue work tool: Nespresso machine

o Grooming: L’Oreal Remix hair ‘putty’

o Miscellaneous Kit Essential: Zoom Pegasus ‘Goose 24s’ by Nike iD