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The Essential List

The Essential List: Dan Kelleher

The Deutsch New York chief creative officer has hand-built subwoofers at home and loves a pint of Guinness

The Essential List: Dan Kelleher

Dan Kelleher is the CCO at Deutsch New York. He’s also, we suspect, a little bit of a tech nerd (just wait until you hear about his homemade soundsystem). 

He joined the agency from KBS in May of last year and has Lions, One Show Gold Pencils, Andys, D&AD Pencils and a recognition from Tribeca Film Festival under his belt. But what keeps him ticking from day-to-day? We picked his brains for this Essential List to find out.


◦ Place of birth: New Jersey, USA
◦ Hometown: Plainfield
◦ Staycation: NYC
◦ Vacation: Jersey shore

Work: Deutsch NY

◦ Place of work: Deutsch, NY
◦ Place of workout: Our guest bedroom
◦ Mode of transport: Weekdays-Subway, Weekends-Ford Flex
◦ Miscellaneous Travel Essential: Neutrogena Face and Body stick, SPF 70 

NY subway


◦ Artist: Van Gogh
◦ Musician: U2
◦ Commercials director: Ringan Ledwidge
◦ Film director: Clint Eastwood
◦ Photographer: Stephen Galloway
◦ Film: Pulp Fiction
◦ Series: The Wire 

◦ Commercial: Ebay ‘Toy Boat’
◦ Music Video: Fatboy Slim ‘Weapon of Choice’ 
◦ Video Game: Spy Hunter
◦ Board Game: Sorry!

Favourite music vid

◦ Book: Oh, The Places You’ll Go
◦ Newspaper (off or online): The New York Times
◦ Magazine: Consumer Reports
◦ Miscellaneous Art: Frank Lloyd Wright’s Fallingwater

Food and Drink

◦ Breakfast: Eggs
◦ Restaurant: Sushi by Gari
◦ Cheap bite: John’s Pizza
◦ Working lunch: Starlight Diner
◦ Dish: Greek omelette
◦ Snack: Nuts

Chocolate and peanut butter: guilty pleasures

◦ Guilty Pleasure: Chocolate and Peanut Butter together in any form
◦ Bar: McCoy’s, in Hell’s Kitchen
◦ Tipple: Pint of Guinness
◦ Soft Tipple: An Arnold Palmer
◦ Miscellaneous food: Milk
◦ Miscellaneous Beverage: Wawa coffee



◦ Phone: iPhone 6 Plus
◦ Computer: MacBook Air
◦ TV: Panasonic plasma & Benq projector with Elite screen
◦ Headphones: Bose 
◦ Camera: Sony NEX C3 – which I’m too lazy to ever take with me, so I end up using my iPhone
◦ Soundsystem: 7.2 custom speakers with subwoofers I built myself
◦ Pen / pencil: Pentel Energels and Sharpies
◦ Where you document an idea: Sketchbooks

Wedding gifts

◦ Watch: Rolex Explorer (Wedding gift from my wife Kim)
◦ App: Dark Sky
◦ Website: AVS Forums
◦ Digital work tool: Bluetooth music
◦ Analogue work tool: Standing desk
◦ Morning grooming essential: Daily SPF for my pale, bald head

For a bald, pale head
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