The CCO of Cheil Brazil is massively into gaming - and has big plans for ageing gamers
When we interviewed Claudio Lima in Cannes last year, he told us of his love of playing video games. He plays them “quite seriously” he told us. He and his son built what they call the “gaming house” in his son’s bedroom. Well, it turns out that Claudio, who is the CCO of Cheil Brazil, has gaming plans for the elder community too. In his Essential List, which we’ve tapped him up for here, he tells us of his secret side project - a retirement home for video gamers, shying away from the norm of puzzles and backgammon.
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