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The Essential List

The Essential List: Andrew Murray

TBWA\Dublin’s director of social media and content is wild for the West coast of Ireland and has his ideal Saturday morning absolutely nailed

The Essential List: Andrew Murray

Having initially trained as a spatial planner and started his career in the world of architecture, TBWA\Dublin's director of social media and content, Andrew Murray, is a man who appreciates good design in all its manifestations. Since he entered the world of advertising and social media content, he's applied his skills for huge brand clients, including Guinness, Vodafone, McDonald's and Coca-Cola (a brand that he has a particular bond with, as a man who doesn't drink coffee).

To find out more about this man of refined tastes, we hit him up for his Essential List. 


o Place of birth: Dublin, Ireland

o Hometown: Dublin, Ireland

o Staycation: West Cork, West Kerry, West Clare, Galway, West Mayo, Sligo, West Donegal. You can see a pattern here

o Vacation: New York City or anywhere on the sea

o Place of work: TBWA\Dublin

o Place of workout: The roads of Dublin

o Mode of transport: Walk/bike – 32 and still don’t drive ☹

o Bonus travel essential: A heap of magazines from the airport… and a six-pack of purple Snacks


o Artist: Harry Clarke

o Musician: Christy Moore

o Commercials director: Probably Gary Freedman. And he’s just done a magnificent job on our new Bank of Ireland ad (keep an eye out for when it releases!)

o Film director: Frank Darabont. Or Nolan. Or Scorsese

o Photographer: Probably @aleeshajulia (Instagram). But don’t tell her

o Film: The Godfather Part I and Part II

o Series: The West Wing

o Commercial: Guinness ‘White Christmas’

o Book: The Count of Monte Cristo or Jurassic Park

o Newspaper (off or online): The Irish Times. On a Saturday morning. With Eggs Benedict

o Magazine: Harvard Business Review

o Bonus culture essential: Brilliant photography of abandoned or isolated places. @TonyDetriot is great

Food and Drink

o Restaurant: Chapter One, Bastible or Octopussy depending on the mood. All Dublin

o Cheap bite: Burger King. Bacon double cheeseburger meal. With a Coke. Please

o Working lunch: A Deliveroo from Cocu, Dublin. Middle Eastern Chicken: chicken, leafy greens, baby spinach, brown rice, hummus, toasted almonds and cashews

o Dish: A big dirty steak and chips, with peppercorn sauce. With a good glass of red

o Snack: Manhattan popcorn

o Guilty Pleasure: A chicken shish kebab meal from Zaytoon, Dublin. Late on a Friday or Saturday night

o Bar: Keoghs, Dublin. The Quays, Galway. Dick Macks and Foxy Johns, Dingle

o Favourite tipple: Guinness

o Soft tipple: Coca-Cola

o Bonus food: Breast of southern fried chicken and chips from the many great chippers of Dublin

o Bonus beverage: Another Coca-Cola. I’m a divil for a few of them a week. I probably need to start drinking coffee


o Phone: iPhone

o Computer: MacBook

o TV: Samsung

o Headphones: Beats

o Camera: My iPhone

o Soundsystem: A Sony Bluetooth speaker that’s also a bonus travel essential 

o Pen / pencil: Pentel Energel. 0.7mm ball. Metal point

o Where you document an idea: My TBWA notebook

o Watch: Daniel Wellington. White face. Blue hands

o App: Instagram. @andrewmurrayer

o Website: The 42

o Digital work tool: MacBook

o Analogue work tool: My Pentel Energel and TBWA notebook

o Grooming: A bit of cold water in the face in the morning ;-)

o Bonus kit essential: My Oakleys

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