The president of Toronto-based LP/AD can help you go under the radar in Moscow and enjoys jazz after dark in London
Thanks to his time as the CEO of Saatchi & Saatchi Russia, Alex Shifrin knows the best place for brunch in Moscow if you want to stay unseen. Which, dependent on your intended activities in the home of the Kremlin, could be desirable. Nowadays he’s back in his home country of Canada, as the president of boutique brand consultancy LP/AD. His best foodie friends are Gordon Ramsay and Granny Smith and he’s got a brilliant pooch named Mike Tyson. His current side project is probably one he’d rather be without.
Check his Essential List to know more.
oPlace of birth: Under a bad sign.
oHometown: Regina, Saskatchewan.
oStaycation: London, UK (formerly EU).
oVacation: Holiday in Cambodia.
oPet: Mike Tyson, my Jack Russel.
oPlace of work: LP/AD.
oPlace of workout: Broken elevator. Parking garage.
oSide project: This year’s tax filings.
oMode of transport: Vespa.
oBonus travel essential: A towel. Always bring a towel.
oArtist: Action Bronson.
oMusician: Cardi B.
oCommercials / music video director: Spike Jonze.
oFilm director: Brian De Palma.
oPhotographer: Terry Richardson.
oFilm: Army of Darkness.
oSeries: Arrested Development.
oCommercial: Bud Light, ‘Dude’.
oMusic video: Beastie Boys, ‘Sabotage’.
oVideo game: Adventure, Atari 2600.
oBoard game: Risk.
oBook: Lenin’s Embalmers.
oGraphic novel: The Watchmen.
oPodcast: Missing Richard Simmons.
oNewspaper (off or online): The eXile.
oMagazine: Mad Magazine.
oBonus culture essential: Air’s ‘Moon Safari’ album. 1998.
Food and Drink
oBreakfast: Gordon Ramsay scrambled eggs. Google it you won’t regret.
oRestaurant: Chez Geraldine, Moscow. Best weekend brunch place to go in order not to be seen. When in Moscow…
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