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The Dreaded Commute is a Cruel Thief of Time in New SYOSS Haircare Ad

walker Zurich teams up with director Joachim Zunke to capture an all too familiar feeling

The Dreaded Commute is a Cruel Thief of Time in New SYOSS Haircare Ad

walker Zurich has used the struggles of the morning commute to create a dramatic film for international hair care experts, SYOSS. The spot highlights the perfection of one woman’s hair during the commute, whilst everyone else looks on in envy as they battle for their desired look.
The film, entitled The Thief, runs across online and social and tells the all too familiar story of an everyday commuters' fight to look up to standard. As many know, the day often begins mercilessly for commuters. Robbed of their mornings, they have little time to prepare themselves for the working day ahead. It's exactly this sense of theft that is emphasised in the latest online film by walker Zurich. The film combines a thief metaphor with fast cuts and humour to portray time-pushed commuters as a victims with bad hair.
Directed by Joachim Zunke through production company Cobblestone, the film features a music score by Lukas McNally and Tim Knapp. With The Thief, German chemical and consumer goods company, Henkel, launches its 2017 Get SYOSSED campaign in Switzerland.
Pius Walker, Creative Director at walker Zurich, said: “With this film we wanted to create something that was different to the usual mould that hair ads stick to. We’re lucky enough to have a client who allows us to do this and push away from the conventional.”
Creative Agency

Creative Agency: walker Zurich

Creative Director: Pius Walker

Copywriter: Roger Beckett

Art Director: Stefanie Huber

Strategy: Catherine Elf

Account Director: Cornelia Nünlist

Production Company

Executive Producer: Pieter Lony & Juri Wiesner

Director: Joachim Zuncke

DOP: Joachim Zuncke

Stylist: Imke Hille

Hair and Make Up: Nadin Wagner

1st AD: Franziska Krentzien


Editor: Alex Kutka

Post Production / VFX

VFX Supervisor: Tanja Bruhn

Compositor: Sven Schönmann


Sound Design: Michael Krüger & Christopher Szillat

Category: Beauty/health , Haircare

Genre: Comedy