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Creative

The Design Museum and Leo Burnett London unveil ‘Design: Humanity’s Best Friend’

The campaign is aimed at celebrating impact of design in everyone’s lives

The Design Museum and Leo Burnett London unveil ‘Design: Humanity’s Best Friend’

The campaign aims to reframe the way people view design objects such as a singular Polaroid camera or tailored jacket, into a purposeful piece of design. The sheets, created by Leo Burnett London, show a range of designs and is aimed at prompting people to rethink how design is significant for its influence on everyday lives, be it commercially, culturally or practically.

This year marks 30 years since the Design Museum first opened its doors to the public in 1989. Following blockbuster exhibition Stanley Kubrick: The Exhibition this autumn the museum invites visitors to travel to Mars without leaving London, in the Moving to Mars exhibition. Visitors can also explore the permanent display ‘Designer Maker User’ and see objects like the original Pride flag first hand.

                                                                                                                                        Chaka Sobhani, chief creative officer at Leo Burnett London said: “Design is one of the most important tools we have for understanding and changing the world we live in. This campaign hopefully brings the wonder and ubiquity of design to the forefront of people’s minds, where it should always be.”

Lord Mandelson, chairman of the Design Museum said: “The purpose of the Design Museum is to make the impact of design visible. Good design is all around us making our personal lives simpler, easier and nicer as well as providing world-changing solutions to some of humanity’s greatest challenges. Design excellence is one of Britain’s chief competitive advantages and we need to invest more in it. The museum tells this story everyday within its walls and we needed a new message to make everyone outside notice. We are delighted with the work Chaka and her team have produced.”

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Title/Project

Design: humanities best friend

Agency

Agency: Leo Burnett London

Agency contact: Ailsa McQuaid

Agency contact job title

: Account Director

Chief Creative Officer: Chaka Sobhani

Client name: Matteo Plachesi and Josephine Chanter

Client job title: Head of Marketing and Director of Audiences

Copywriter: Hayley Power

Senior Designer: Will Rees

Senior Creatives: Hayley Power & Cassandra Jamcotchian

Account Team: Jo Tauscher and Ailsa McQuaid

Creatives: Alice Pearce, Hannah Cunningham & Beth Grace

Photographer's: Tariq Zaidi, Izzy Gerosa, Takahiro Taguchi, Bradley Dunn

Media agency: YOU Agency Ltd