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The Chicago Cubs' World Series Win Was 'The Sound of Priceless'

The new Mastercard campaign from McCann XBC celebrates the Cubs' triumph

The Chicago Cubs' World Series Win Was 'The Sound of Priceless'

As the world knows, the Chicago Cubs had not won the World Series since 1908. What happened after last night’s final out was literally “The Sound of Priceless”.

As background, earlier in the series, inspired by a statement from an opposing player who said, “Wrigley wasn't that loud”, Cubs fans cheered so loudly that they broke the 100 decibels mark and were heard from a mile away. 

Mastercard and its agency, McCann XBC, wondered what would happen if Cubs fans got the opportunity to celebrate 108 years of pent-up anticipation. So they created a decibel reader app. Last night, when the noise of the Cubs crowd exceeded 100 Dcbs it lit up to another level – “PRICELESS.”

A video celebrating the moment debuts today on social channels, along with a full-page print ads in the Chicago Tribune and New York Times.


Advertiser: Mastercard

Creative Agency

Creative Agency: McCann XBC

Creative Director: Jason McKean

Executive Creative Director: Pete Jones, Joel Rodriguez

Chief Creative Officer: Joyce King Thomas

Senior Copywriter: Ashley Glass

Senior Art Director: Laura Goodman

Senior Producer: Dave Herman

Account Supervisor: Rachel Fogel

Account Director: Rob Rawley, Shaheen Salimi

Category: Credit cards , Finance/insurance

Genre: Digital , PR , People