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Creative

The Busch Guy and Friends Return to The Great Outdoors for 2018 Campaign

Comedic camping campaign created by Deutsch New York

The Busch Guy and Friends Return to The Great Outdoors for 2018 Campaign

Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back!

The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.  

The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack.

The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.  

“Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch.

“Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office.



Creative Credits:

Deutsch Office: New York

Chief Creative Officer: Dan Kelleher

Executive Creative Director: Jeff Vinick

Creative Director: Heather English

Creative Director: Marques Gartrell

Associate Creative Director: Paul Eliker

Associate Creative Director: Carla Butwin

Director of Integrated Production: Joe Calabrese

Executive Producer: Crissy Cicco

Director of Integrated Business Affairs: Maria Taris

Group Director, Integrated Business Affairs: Stacy Schwartz

Sr. Business Affairs Manager: Dawn Doumeng

Sr. Strategist: Sidney Henne

Head of Digital Strategy + Invention: Rachel Mercer

Project Manager: Ashley Heisner

Account Director: Andrew Arnot

Account Supervisor: Madalyn McLane

Asst. Account Executive: Miles Marden

Client, Client Contact:

NA Marketing: Marcel Marcondes

Value and Beyond Beer Brands: Chelsea Phillips

Director, US Value Brands: Daniel Blake

Brand Manager and Digital Brand Manager: Conor Mason

Production Company: Radical Media

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Producer: Laura Heflin

Editorial Company: Mackcut

Editor: Ian Mackenzie

Asst. Editor: Mike Leuis

Executive Producer: Gina Pagano

Telecine: Company 3

Sr. Colorist: Tim Masick

VFX Company: The Mill, NY

EP: Chris Kiser

Senior Producer: Colin Blaney

Production Coordinator: Mia Lalanne

VFX Supervisor: Jade Kim

Lead Compositor: Keith Sullivan

Compositors: Sung Eun Moon, Kevan Lee, Sohee Sohn

Original Music: JSM

CCO: Joel Simon

Exec Producer: Jeff Fiorello

Arrangers: Joel Simon/Nathan Kil

Producer: Norm Felker

Audio Post Company: Sonic Union

Executive Producer: Justine Cortale

Producer: Pat Sullivan

Mix Engineer: Steve Rosen