Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

The British Heart Foundation's Film 'Shadows' Exposes Health Problems We Can't See

MullenLowe London's spot uses intriguing, x-ray like animations to showcase the entire human cardiovascular system

The British Heart Foundation's Film 'Shadows' Exposes Health Problems We Can't See

The British Heart Foundation (BHF) has launched a new campaign relaunch the brand and let people know its research extends beyond just heart disease. 
 
Through a creative concept called ‘Shadows’ viewers see the normality and irregularities of people’s blood flow in the circulatory system.

The creative makes it clear that heart and circulatory diseases such as stroke, vascular dementia and diabetes are all connected by the circulatory system. And so is the BHF’s work to beat the heartbreak that these conditions cause. 

It’s a distinct move beyond only focusing on heart diseases and is launched along with a new identity and ambitious plans for the future.
 
Carolan Davidge, Director of Marketing and Engagement at the British Heart Foundation, said “We’re known for our life saving research into heart disease but for the first time we’re really dialing up the fact we research all heart and circulatory diseases and their risk factors. Stroke, vascular dementia, diabetes – they’re all connected by blood flow and that’s why our research goes well beyond heart disease. We’re tackling the world’s biggest killers by keeping hearts beating and blood flowing.” 
 
The new work has been created by MullenLowe London. A 60s film will be seen across TV and Cinema and has been directed by Simon Ratigan. Other elements of the campaign include print and digital OOH, as well as social.
 
ECD at MullenLowe London, Mark Elwood noted: “This has been an extremely difficult brief to crack, showing how your circulatory system, blood flow and heart related illness are connected has been a real challenge. But with a great idea, client, director and production company anything is possible.”


CREDITS
Client: British Heart Foundation
Carolan Davidge: Director of Marketing & Engagement

AGENCY: MullenLowe London
Paul Wilde: Group Account Director
Joe West: Account Manager
Kirsteen Scoble: Managing Partner
Jo Arden: Chief Strategy Officer
James Dawkins: Strategy Director
Luke Stockil: Strategist
CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Creatives: Jack Patrick & Tom Elliott-Mell
Designer: Augusta Lindquist

TVC PRODUCTION MULLENLOWE
Senior Producer: Nicholas Kurs
Junior Producer: Phoebe Robertson

PRODUCTION COMPANY - HLA
Director: Simon Ratigan
DOP: Martin Hill
Producer: Tim Nunn
Production Manager: Rachel Donson

EDITING HOUSE – THE QUARRY
Editor: Bruce Townend

POST-PRODUCTION  - ELECTRIC THEATRE COLLECTIVE
Producer:  Josh Robinson, Alasdair Patrick
Shoot Supervisors: Tobin Brett / Simon Brown
2D VFX Lead: James Belch 
CGI VFX Lead: Tobin Brett, Martin Aufinger
2D Artists: Christian Block, Taran Spear, Tom Humphrey
CG Artists: Dean Robinson, Kaan Kucuk 
Coulorist: Lewis Crossfield 

SOUND - FACTORY
Sound Designer: Phil Bolland, Neil Johnson

MUSIC - HUSBANDSOUND
Composer: James Kelly 

PRINT PRODUCTION: MULLENLOWE
Producer: Josh Burley
Designer: Augusta Lindquist

PRODUCTION COMPANY – ANOTHER PRODUCTIONS
Producers: Ivana Dzaferovic, Kiti Swannell
Photographer: Alex Telfer

SOCIAL PRODUCTION MULLENLOWE
Copywriter: Greg Stekelman
Art Director: Tom Elliott-Mell
Producer: Josh Burley

POST-PRODUCTION – YETI
Producer: Caner Ozcan
Editor: Jim Birchenough

DIGITAL PRODUCTION: MULLENLOWE
Producer: Josh Burley
Motion Designer: Marco Marsili
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.