The British Heart Foundation's Film 'Shadows' Exposes Health Problems We Can't See

The British Heart Foundation (BHF) has launched a new campaign relaunch the brand and let people know its research extends beyond just heart disease. 

 

Through a creative concept called ‘Shadows’ viewers see the normality and irregularities of people’s blood flow in the circulatory system.

The creative makes it clear that heart and circulatory diseases such as stroke, vascular dementia and diabetes are all connected by the circulatory system. And so is the BHF’s work to beat the heartbreak that these conditions cause. 

It’s a distinct move beyond only focusing on heart diseases and is launched along with a new identity and ambitious plans for the future.

 

Carolan Davidge, Director of Marketing and Engagement at the British Heart Foundation, said “We’re known for our life saving research into heart disease but for the first time we’re really dialing up the fact we research all heart and circulatory diseases and their risk factors. Stroke, vascular dementia, diabetes – they’re all connected by blood flow and that’s why our research goes well beyond heart disease. We’re tackling the world’s biggest killers by keeping hearts beating and blood flowing.” 

 

The new work has been created by MullenLowe London. A 60s film will be seen across TV and Cinema and has been directed by Simon Ratigan. Other elements of the campaign include print and digital OOH, as well as social.

 

ECD at MullenLowe London, Mark Elwood noted: “This has been an extremely difficult brief to crack, showing how your circulatory system, blood flow and heart related illness are connected has been a real challenge. But with a great idea, client, director and production company anything is possible.”