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Creative

The All New Renault Twizy is Powered By... Grannies?

Marcel Mexico demonstrates that the energy to charge a car battery can be found around every corner

The All New Renault Twizy is Powered By... Grannies?

Marcel Mexico has launched a new campaign in for the Renault TWIZY, a 100% electric car.

Looking to further strengthen its image in the market, Renault Mexico aimed to communicate the technological advances incorporated into its cars. One of the best exponents is the new Renault TWIZY; which offers an intelligent proposal for urban mobility, is 100% powered by electricity and loaded with innovations developed by the team Renault F1 team.


"We decided to use a feature that demonstrates the efficiency of their system: Regenerative Brakes. A solution that recovers the energy that is generated every time you brake and stores it in your battery," said Leonardo Varela, Creative Director of Marcel.

Varela added: "This technology was initially implemented in F1 competitions, then called KERS, but when joining an electric car like the Renault TWIZY, it reaches its full potential."

Through a series of graphic and TV plays, Marcel demonstrated that the energy to charge the car battery can be found in every corner.

Creative Agency

Creative Director: Leonardo Varela

Creative Agency: Marcel

Category: Automotive , Cars

Genre: Comedy