The Legacy Lab, Team One’s award-winning brand consultancy and thought leadership practice, launches its ‘Legacy in the Making’ docuseries. The video series focuses on five conscious companies and their founders and next generation leaders who are challenging conventional wisdom by creating brands that have a positive, long-term impact on people and culture.
"With the world changing in profoundly new and unpredictable ways, the most ambitious business leaders and brand managers will future-proof their brands by confronting the challenges that customers face as the future arrives faster and faster every day," said Julie Michael, CEO of Team One. "Brands that fail to adapt to these new realities will struggle to remain relevant and grow."
The docuseries was an initiative born from Team One’s chief strategy officer Mark Miller when co-writing his best-selling book, ‘Legacy In The Making’, an industry look at how some of the most sustainable businesses are building a legacy that can withstand new and emerging challenges impacting today and tomorrow’s world around us. Similar to the book, The Legacy Lab set out to capture real-world lessons on film of businesses exemplifying what it means to be creating a sustainable business for today and tomorrow.
The five legacy makers profiled in the film series include:
“These mission-driven disruptors are laying the groundwork for tomorrow's brand legacies," said Mark. “Each founder took leadership personally, behaved their beliefs and marketed their culture as the product – they invited their audiences in as co-owners, they defined their own category - and most importantly, they never stopped making legacy – all foundational steps today’s businesses must take to ensure they remain vital for tomorrow.”
To watch and learn more about the docuseries, The Legacy Lab and Team One, please visit here.