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Creative

TD Bank Partners with TBWA\Chiat\Day to Launch New Secure Software VoicePrint

The system is able to verify their identify simply using the sound of their voice

TD Bank Partners with TBWA\Chiat\Day to Launch New Secure Software VoicePrint

Today, TD Bank is launching content to promote its voice recognition security software, VoicePrint. With this technology, when customers call, the system is able to verify their identify simply using the sound of their voice. This puts TD ahead of the curve in the US financial services market, and represents an important step in keeping their customers' identity and information safe and secure. 

TD Bank partnered with TBWA\Chiat\Day to create a video experiment to test the VoicePrint technology, which is running on YouTube, and will be on Facebook and Instagram next week. In the film, we see a professional voice impersonator attempt to fool the TD VoicePrint system by mimicking customer's voices on the phone - they watch in awe as he learns their speech patterns, and converses with their closest friends and family. It's a highly entertaining way of proving just how secure the new technology is. 


TD VoicePrint uses over 150 different characteristics that make up your voice, transcribing them in real time into a unique algorithm that cannot be replicated -- so customers can skip security questions and get secure access to the help they need faster. 

Check out the film here.

Client

Advertiser: TD Bank

Creative Agency

Executive Creative Director: Wade Alger

Group Account Director: Edward Rogers

Integrated Producer: Kelly Sutton

Head of Integrated Production: Jason Souter

Global Director: Ted Guidotti (Creative), Trish Schmitt (Creative)

Account Manager: Lily Siff

Account Director: Jessica Ortwein

Associate Creative Directors: Denver Eastman, Jake Greer

Production Company

Production Company: F-Yeah & Associates / Bridges Media

Executive Producer: Cannon Kinnard

Director: Tim Roper

Managing Director: Lisa Effress

Line Producer: Kevin Schroeder

Location: Chicago, IL

Offline

Editor: Jess Weber

Post Production / VFX

Post Production Company: 11 Dollar Bill

Colourist: Paul Harrison @ Freefolk NYC

Producer: Katie Sink (Chicago), Ramon Nuenz (Boulder)

Animation: Christian Robins

Head of Production: Clark Jackson (Supervisor)

Finish: Freefolk NYC

Music

Audio Post Production: Coupe Studios, Boulder, CO

Music Agency: Overcoast