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TBWA\Sri Lanka Creates Elephant Repellent Incense Sticks for Aura

The incense sticks designed to ease human and elephant conflict has been successfully tested over three years

TBWA\Sri Lanka Creates Elephant Repellent Incense Sticks for Aura

Human-Elephant conflict is a significant concern across Sri Lanka, claiming approximately 70 human lives and 300 Elephant lives per year, in addition to thousands of homes and crops being destroyed.

In an effort to mitigate this ongoing issue, TBWA\Sri Lanka, in partnership with Aura incense, and in collaboration with the Wildlife Department of Sri Lanka, launched the Aura ‘Aliya’ (meaning Elephant) incense stick, designed to repel elephants. The product was tested over a three-year period and recently launched in market.