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TBWA\RAAD Dubai Pokes Fun at VR in Latest Campaign for Dnata Travel

Good People's Ali Ali directs cheeky new spots for the Emirates brand

TBWA\RAAD Dubai Pokes Fun at VR in Latest Campaign for Dnata Travel

VR has been touted as the 'next big thing'. It has made its way into millions of homes as it becomes ever more accessible, and keeps getting better and more realistic as time goes on. Some experts are even suggesting it will replace actual travelling one day.

But the reality is that nothing can ever beat the feeling of actually being there. From surfing in Bali, to Polka dancing at Oktoberfest, to being at the Tennis French Open or going on a yoga retreat. You should travel for real.

This funny new Dnata Travel campaign from TBWA\RAAD Dubai has rolled out on print, TV and online. 


Advertiser: Dnata Travel

Creative Agency

Head of Art: Claudio Campisto

Executive Creative Director: Fouad Abdel Malak

Creatives: Gabriel Gama, Guilherme Grossi, Oswaldo Sa

Creative Director: Manuel Bordé

Creative Agency: TBWA\RAAD Dubai

Chief Creative Officer: Walid Kanaan

Account Management: Monisha Mirchindani, Heba Younes

Account Director: Joe Laham

Music and Sound

Sound Design: Hosny Ali


Editor: Amr Rabee

Post Production / VFX

Online Artist: Lizard, Cairo

Grade: Karim Mira

Production Company

Production Company: Good People

Executive Producers: Michel Abou Zeid

DOP: Pierre Mouarkech

Director: Ali Ali

Category: Services, toursim , Travel

Genre: Comedy