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TBWA\RAAD and Amnesty International's Skins of Peace Help Us to Challenge Islamophobia at Airports

TBWA Worldwide, 1 month ago

The passport covers showcase messages inspired by the holy book of Islam, The Quran

TBWA\RAAD and Amnesty International's Skins of Peace Help Us to Challenge Islamophobia at Airports

Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace.

The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English.

The campaign wants to invite designers from around the world, no matter their background or religion, to participate. Over 50 designers have already donated their creations, which you can now appreciate at www.skinsofpeace.com, here you can also download the specs to create new designs and upload.

Amnesty International with the support of TBWA\RAAD plans to select the best ones, produce and take them to major international airports and online retailers across the region and eventually the world.

All proceeds will benefit Amnesty International USA's work to combat Islamophobia and fight for the rights of refugees to rebuild their lives safely.

Amnesty International is also looking for retailers and sponsors that could help them spread the initiative, and has asked anyone interested in helping this noble endeavour to contact romy.abdelnour@tbwaraad.com


Genre: PR