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Creative

TBWA\Helsinki Introduces World’s First Taxi That’s Payable by Singing

‘Singalong Shuttle’ is a campaign for emission-free taxi service Fortum

TBWA\Helsinki Introduces World’s First Taxi That’s Payable by Singing

What if you could pay your ride by singing? Fortum, along with its agency TBWA\Helsinki, has launched Singalong Shuttle, combining rideshares with Carpool Karaoke - and is purely run on electric cars. It is the world’s first taxi that you pay by singing. Singalong Shuttle will operate at Ruisrock festival in Finland 6-8th of July.

Singalong Shuttle is provided by clean-energy company Fortum, who wants to engage its customers and the society to join the change for a cleaner world. The company offers a wide range of clean energy solutions and encourages its customers to live a more sustainable life. Fortum is also actively developing sophisticated EV charging solutions. Fortum Charge & Drive EV charging network is the largest one in the Nordics with over 2000 chargers across the area.



“With Singalong Shuttle we want to show people in a joyful way how comfortable and easy it is to drive an electric car,” says Fortum’s brand manager Jussi Mälkiä. “The silent electric cars make it possible to enjoy singing without background noise and emissions.”

Jyrki Poutanen, chief creative officer and partner at TBWA\Helsinki, adds: ”Fortum’s been our client for a few years now and we just recently made a case for ourselves, the client and us, to really start activating the brand through stuff such as Singalong Shuttle. Happy to see it pay off with wide coverage of 100% positive sentiment.”
Client

Advertiser: Fortum

Creative Agency

Creative Agency: TBWA\Helsinki

Category: Automotive , Services

Genre: Creative technology , Digital , Experiential , PR