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Creative

TBWA\Chiat\Day NY & NBC Invite You to Watch TV Without the TV

Arts & Sciences' Adam & Dave shoot campaign for NBCUniversal's new TV Everywhere

TBWA\Chiat\Day NY & NBC Invite You to Watch TV Without the TV

TBWA\Chiat\Day New York has launched a new campaign for NBCUniversal's new TV Everywhere offering. The campaign, which launched across all NBCU properties the day after Christmas, is designed to heighten awareness surrounding TV Everywhere and to spotlight the entire NBCUniversal portfolio of brands (NBC, USA, E!, SYFY, Bravo, MSNBC, CNBC, NBC Sports, Oxygen, Golf, Sprout, Esquire, Telemundo) just as consumers are engaging with new mobile devices they may have received during the holidays.

The campaign showcases the iconic TV brands and content that consumers love, and is designed to drive awareness and consumer engagement. Whether fans want to watch their favorite shows or check out exciting new shows, they can watch it all across multiple platforms: web, mobile and connected devices. Two of the ads can be viewed here and here.

TV, Outdoor and Digital creative executions are centered on a single tagline -  “Watch TV, Without the TV” - a bold tagline that simultaneously embraces the power and impact of TV while recognizing that consumers want to engage with NBCU brands everywhere, on multiple platforms, whenever and wherever they want. It's truly Prime Time on their time. 

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Creative Agency

Account Executive: Julie O’Mahoney

Creative Agency: TBWA\CHIAT\DAY New York

Art Director: Alex McAreavey, Jeff DeGeorgia

Copywriter: David Ma, Robert Colucci

Executive Creative Director: Matt Ian

Executive Producer: (Group) Jason Souter

Group Account Directors: Blake Crosbie

Group Creative Director: James Cheung

Head of TV / Production: Chad Hopenwasser

Planner: Aneka Myles

Producer: (Integrated) Dan Bradbury, Veronica Reo

Team Manager: Jason Spak

Production Company

Director: Adam & Dave

DOP: Corey Walter

Executive Producer: Mal Ward, Marc Marrie

Producer: Pat Harris

Production Company: Arts & Sciences

Production Manager: Kristin Porter

Music

Audio Post Production: Sonic Union

Executive Producer: Justine Cortale

Producer: Pat Sullivan

Sound Mix: Mike Marinelli, Rob McIver

Offline

Edit Assistant: Anchor Mak

Edit Company: Spot Welders

Editor: Dick Gordon

Executive Producer: Joanne Ferraro

Producer: Amanda Slammin

Client

Advertiser: NBCUniversal

Post Production / VFX

Colourist: Alex Bickel & Jeff Altman/Mike Howell @ Color Collective

Executive Producer: Jen Seinkwicz, (Color Collective) Claudia Guevara

Flame: Peter Amante

Flame Artists: Matt Stroub

Flame Assist: Matt Subrizi

Post Production Company: TCHYA

Category: Consumer Electronics , TV

Genre: Comedy