TBWA Brings Senior Talent to Asia Pacific for McDonald’s

Joining TBWA in Shanghai as vice president, APMEA, is Franck Besson, who will lead the McDonald’s business in China and across Asia-Pacific. Besson was formerly the global brand leader for McDonald’s, based from TBWA\Paris. He brings over 10 years of global market experience on the McDonald’s brand.

Frank Marinus also joins TBWA as creative director working on the McDonald’s brand. Marinus will be based in Tokyo, Japan at the TBWA\HAKUHODO office. He was formerly the European Creative Director for McDonald’s at TBWA\Belgium. He will now lead the McDonald’s creative work in both Japanese and Chinese markets.

Commenting on the two appointments, Lao said, “These two senior transfers represent an important on-going commitment to support the growth ambitions of the McDonald’s brand in China.”

Chris Iki, chief operating officer of TBWA\HAKUHODO, added, “This will not only reinforce the creative and strategic offerings of the McDonald’s business in Japan, but also bring our teams closer together as a unified TBWA front in the region.”

Jean-Marie Prénaud, president international, global clients, said, “Franck Besson and Frank Marinus have been instrumental in growing McDonald’s and TBWA’s success in Europe. I’m thrilled that both agreed to join Asia and help foster a great future for our companies in this part of the world.”