Former Saatchi & Saatchi and R/GA US chief creative officer heads to WPP
Taras Wayner has been named Chief Creative Officer, North America, Wunderman Thompson. Taras will be based in New York and will report to Shane Atchison, CEO, Wunderman Thompson North America.
Taras will be responsible for providing creative leadership across Wunderman Thompson North America and ensuring that the agency’s creative output exceeds the highest standards of innovation, creativity and executional excellence.
“At Wunderman Thompson, we embrace a culture of creative bravery—it’s the lifeblood of our business. Bold creative, powered by data and technology, lays the foundation for the world-class experiences our clients expect from us. Taras is a huge talent and an even better human being. We could not be more excited to have him join our family,” said Shane Atchison, CEO, Wunderman Thompson North America.
Taras will partner with Wunderman Thompson’s data, technology and user-experience experts to bring the best of the agency’s expertise to bear across its portfolio of clients. He will also spearhead selected new business opportunities aimed at inspiring growth for ambitious brands.
On top of this, Taras will be responsible for ensuring Wunderman Thompson has the very best creative talent, building diverse and inclusive teams of next-generation leaders.
Prior to Wunderman Thompson, Taras was Chief Creative Officer at Saatchi & Saatchi New York since September 2018. Before joining Saatchi & Saatchi, Taras served as Chief Creative Officer of R/GA’s U.S. offices.
Daniel Bonner, Global Chief Creative Officer, Brand Experience at Wunderman Thompson said: “As creativity continues to be the most sustainable competitive advantage for our clients - this demands a tremendous amount of diverse ability in any creative leader. It calls for pioneers that can boast a unique track record of building teams, creating industry defining work and leading brands to the most inspirational answers to problems, again and again. The good news for our agency and our clients is that Taras is most definitely a shining example of this rare breed.”