Tantrum's Matt Lipsey for Nisa
Well doggone, comedy canine plays the blues
Independent retail group Nisa and agency TLC Marketing enlisted the help of well-loved comedy director Matt Lipsey and production company tantrum in the execution of their latest TV campaign.
The campaign consists of two 30” and two 10” executions.
In the first of the 30” films, we follow the action as a young man’s trip to his local Nisa with his dog turns from a simple outing for bread, milk and dog food into a longer visit as he gets tempted by the range of offers on display in the convenience store. As our man gets continually distracted inside, his lovable canine friend outside goes from lying down on the pavement simply bored to sitting up reading a newspaper and finally busking for money as he plays the dog down blues to passers-by. As the man eventually comes back out with many bags of shopping he finds his dog on guitar and slider playing the blues.
In the second of the 30” films the final payoff shows the dog sticking up a ‘Lost’ poster complete with a photo of his owner who answers to the name ‘Max’. 10” cutdowns will support the 30” media drive.
Lipsey who is highly regarded for both his commercial campaigns for brands such as Ladbrokes, McDonalds, BetVictor and Plenty and also for his TV comedy series such as Psychoville, Little Britain, Saxondale and more recently This is Jinsy, turned to Framestore to complete the required visual effects. The director chose to shoot a series of in-camera layers utilising puppeteers and model elements that were then composited and digitally enhanced in Flame meaning no CGI was required.
The films will air on terrestrial and satellite TV from 26 December 2012 .
Agency: TLC Marketing
Group Creative Director: Rob Scott
Senior Creative: Ian Pittams
Art Director: Christopher Joyce
Producer: Alison Fraser
Production Co: tantrum
Director: Matt Lipsey
Exec Producer: Stuart Wrigglesworth
Producer: Jeannine Mansell
DOP: Ben Magahy
Editor: Jake Mavity
Post Production: Framestore
Colourist: Steffan Perry
VFX artist: Tim Osborne
Music: Willie Dowling