Suzanne Talhouk Named PR Director at JWT Levant

JWT announced today the launch of a new client offering, full-scale PR services for companies in the Levant region. At the same time they also announced the appointment of Suzanne Talhouk as PR Director, effective immediately. Talhouk’s appointment will see her crafting and narrating client PR campaigns in Iraq, Jordan, Lebanon, and Syria, which will drive their brands and business in the territory. The seasoned PR expert will report directly to Iyad Krayem, Executive Director JWT Levant.
 

Commenting on the development, Krayem said “JWT has been building lasting relationships between consumers and brands for 150 years. The time was right for us to offer this new service to clients in the region, as part of our holistic approach to providing communication-based business solutions for brands, furthering their brand communication strategy’s effectiveness. We were thrilled to have Zain Iraq as our founding partner in the endeavor and are delighted to have won part of Ericsson’s PR business in this region as well.”
 

A seasoned public speaker, Talhouk’s influential contacts have been put to extensive use aiding the set up of a number of local NGOs in Lebanon. She has worked on relief and development programmes for international and local non-governmental organizations such as Oxfam GB, Relief International, and Doctors Without Borders as well as Unifil both before and after the 2006 crisis in Lebanon. As a project manager on varying environmental and humanitarian causes, for example the Climate Change campaign launched by Indyact, her work has won awards.

Talhouk’s expertise extends to a thorough understanding of the agency side of the business. She has gained valuable experience in Dubai as a senior account manager for global brands including LG, and local ones such as UNB and Sharjah Islamic.

Prior to JWT, Talhouk was Head of Communication & PR at Ain Wazein Hospital and additionally a Communication Director for the Beirut Marathon Association from 2008 to 2013. Her public relations experience also encompasses communication consultancy work for the Order of Nurses in Lebanon, Mentor Arabia and American University of Beirut Alumni, Bekaa chapter. 

A very active individual on a personal level, Talhouk founded the Lebanese NGO "Feil Amer" ‫‫فعل أمر ‬, pioneering the need to preserve the Arabic language in all its diverse richness and dialects for 5 years. This cause recently gained much attention at her celebrated TEDx Beirut talk. Talhouk is a published Arabic language writer and poet.