Surf's Up with these Beautifully Crafted Polish Wakeboard Ads
Saatchi & Saatchi Poland create a crisp, abstract edge for Nobile
Surf culture may more often be associated with a scruffy, laid back aesthetic, but these print ads for wakeboard brand Nobile are all about pin-sharp precision and craft. Nobile is a Polish manufacturer of skis, snowboards, kiteboards and wakeboards and the careful detail of the campaign mirrors the craftmanship of the brand.
The colourful commercials re-imagine typical seaside scenes as abstract sculptures, opting for modernism over nautical nostalgia. In each case, the wakeboard only features as a dotted outline.
The campaign was created by Saatchi & Saatchi Poland, and for Kamil Majewski they’re one of his favourite examples of the agency’s recent work. “They delight me withthe magnificent craft of our design department,” says Kamil.
Sports and leisure