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Creative

Support Young Migrants and You Can Be as Proud as this 'Tutor of the Year'

While the media are demonising migrants, the Italian Authority for Childhood are helping to support them with Cookies & Partners

Support Young Migrants and You Can Be as Proud as this 'Tutor of the Year'

Nowadays migrants are a very serious issue in Italy, and as a result there are more than 18,000 minors, without parents or relatives, completely alone in a country they don’t know.

Cookies & Partners launched a campaign on TV, print and radio for the Italian Authority for Childhood to find volunteer tutors for these lonely migrant minors, in the same days some newspapers were insinuating that migrants were bringing malaria back in Europe.

"It is a pleasure to be able to contradict this kind of false propaganda," Massimo Guastini, Executive Partner of the agency, claims with satisfaction.

These children need an adult who can support them in this difficult phase of their lives, both for the legal issues and for a moral support. That’s why the tutors will be selected and trained: their help is an important task of great civic value.

That’s why “a volunteer tutor is a proud tutor” - the concept of the whole campaign.
Creative Agency

Social Media: Flavia Brevi

Creative Directors: Massimo Guastini and Andrea Di Castri

Copywriter: Roberto D'Agostin

Art Director: Gabriele Todisco

Production Company

Director: Alessandro Soetje

Actors: Daniele Ornatelli

Category: Corporate and social , Government