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Community Corner

Superlounge Diversity Award Will Send Filmmakers to Bootcamp

Director Jordan Brady is attacking the diversity problem, one filmmaker at a time

Superlounge Diversity Award Will Send Filmmakers to Bootcamp

The new Superlounge Diversity Award will send one deserving filmmaker from an underrepresented population to Commercial Directing Bootcamp, on December 3rd, 2016 in Los Angeles. In response to the lack of female, minority and LGBT directors at the helm of filmed advertising, the scholarship has been launched by the LA-based production company to help expose these filmmakers to the insights offered by the successful seminar. Filmmakers need only send a link to their work, along with a statement about their interest in commercial directing, to Submissions are open until November 10th. The award will be announced November 17th.

“While others talk about the diversity problem, we are attacking it, one filmmaker at a time,” said Superlounge director Jordan Brady. Brady launched the Commercial Directing Bootcamp this year, holding sold-out seminars in Los Angeles, New York, Chicago, Austin and Dallas. With nearly 1,000 national TV commercials to his credit, and counting, the director feels an obligation to share what he’s learned. “Yes, we live in a world of tighter budgets where everyone is a ‘filmmaker’,” he said. “But the path to a healthy industry is openness, mentoring and an embrace of community. There are no secrets in a shared economy.”

“I’ve been a longtime listener of Jordan’s podcast, and was instantly on board the moment I saw he was doing a workshop,” said Filmmaker Jeff Hoferer, who attended Brady’s first LA bootcamp. “He did not disappoint. I’ve never met a director of Jordan’s calibre who’s so willing to share insight into the industry he works in. It’s truly refreshing.” Another alum, Brian Petcher, became a 2016 Cannes Young Director Award Nominee after attending the NYC bootcamp and applying techniques and advice learned.

Inspired in part by Werner Herzog’s Rogue Film School, which is about “a way of life” as opposed to technique, Brady’s bootcamp is not a film school, “although we cover film craft,” he said. “This is about how the business works, how to approach filmmaking for commercials and how to make a living as a filmmaker in advertising.” While the advertising landscape has experienced tremendous upheaval amidst a recession and the digital revolution, Brady points out that the needs of brands - and their expectations of filmmakers - remain the same. “Especially in today’s world, becoming a successful commercial director begins with learning how to become a good one,” he observed, “and to whatever extent I can nurture that, I’m happy to do so.” If Brady holds any concerns at all about sharing too much of that secret sauce, he’s not letting on. “Look, no two directors are alike,” he affirmed. “I know, because I’ve bid against both of them.”

Category: Corporate and social , Ethnic awareness