Studio Hansa Celebrates 30 Years of Canal + with Stylish Campaign
Studio Hansa, 2 years, 9 months ago
UK based creative company chosen to commemorate French TV channel's 30th anniversary
Studio Hansa was tasked with helping Canal+ create the campaign to celebrate their monumental 30th birthday.
A truly epic undertaking for a truly epic brand, The first impetus was ‘ 30 for 30 ‘. Bucking the convention of spending all money and effort on one bombastic piece of communication, it felt more of a testament to thirty years of quality to create 30 pieces of varied content. As it turned out actually more were created.
Studio Hansa devised, story boarded and shot over 40 different scenes. All including some of France’s greatest celebrities from Antoine De Caunes (known in the UK for Eurotrash), Jemel Debbouze (Amelie), Christophe Dugarry (French World Cup winning footballer).
Working with the team at Canal+ as a non-French company was a real privilege that also offered an unbiased approach.
Musically, all were in auspicious company too – with the musical composition for the anniversary provided by Kavinsky, famed for his track “Nightcall” from the movie Drive.
The campaign has had a great response all around and was an absolute joy from start to finish for all concerned.
Publications and media
Tv and radio