Student Advertising Awards Announces 2016 Winners
The winners of the annual Porsche International Student Advertising Film Awards were announced last night at a prestigious ceremony at Picturehouse Central in London.
This is the first year that the awards, which are sponsored by Porsche AG, were held in London and jointly hosted by the UK’s National Film and Television School, which has recently launched a new Directing Commercials Diploma, and German film school, Filmakademie Baden-Wuerttemberg. The annual event has previously taken place at the Filmakademie’s home in Ludwigsburg, Germany and has been running for twelve years. The aim of this new partnership is to encourage more entries from filmmakers around the world and to increase the Student Advertising Film Awards‘ international reach.
The winning commercials were chosen by a jury of leading advertising industry representatives including: Oscar-winning British directors, Sir Alan Parker and Hugh Hudson; Patrick Cahill, a producer at adam&eveDDB; Katie Keith, Managing Director of the Rattling Stick film company; Olivia Atkins, Editor of shots and Lyndy Stout, Editor of 1.4 (onepointfour.co).
The awards were open to anyone attending a film school around the world or young professionals with less than three years industry experience.
First prize: Hungry for History directed by Florian Greth – Filmakademie Baden-Wuerttemberg, Germany
The judges described Hungry for History as „incredibly accomplished and a clever but simple idea; the stand out entry in this category.“
Second prize: The Light directed by Minh Duong – University of Television and Film (HFF), Munich, Germany
Third prize: Integration directed by David Helmut - Macromedia University Munich, Germany
Classical Category/Other Formats:
First prize: Kill The Noise directed by Christian Schilling – Filmakademie Baden-Wuerttemberg, Germany
The jury described the winning entry as „the most original“ and „so on-brand; the music and sound design are fantastic.“
Second prize: Dear Brother – directed by Dorian Lebherz and Daniel Titz – Filmakademie Baden-Wuerttemberg, Germany
Third prize: How New York Eats directed by Germain Gulick – New York University, USA
Each winner will receive a sum of money, which references the iconic Porsche 911. First prize in each category is €3,911; second prize is €2,911; and the third prize is €1,911. All winning films will be available on advertising magazine, Shots‘ website.
Nik Powell, Director of the National Film and Television School London (NFTS): “We are delighted to host this year‘s Porsche International Student Advertising Film Award in London. As the only international prize in advertising aimed at developing new talent, the event offers film students a prestigious platform upon which to present their work to the industry and establish contacts. This is a fantastic opportunity to work with another highly reputed film school as well as such a high-calibre car manufacturer. We look forward to continuing and building upon these relationships.“
The NFTS has recently launched a new Diploma in Directing Commercials and Promos. Applications are open now and the part-time course starts in January 2017.