Opinion and Insight
Spotlight on Women Creatives: Pia Chaudhuri, Creative Director, 72andSunny, Sydney
Campaign Brief, 8 months ago
As part of a daily series Campaign Brief and LBB shine the spotlight on the top female executive creative directors and creative directors in Australia...
Before joining late last year Pia worked
at One Green Bean Sydney where she helped grow the creative team and
worked on new business wins including: Tourism Australia, Holden, James
Boag (Lion), Maurice Blackburn Lawyers and Jewel Fine Foods. Prior to
OGB she worked at AnalogFolk Sydney.
Her passion is using creativity as a force for good. Audiences are demanding that brands be good corporate citizens, while work with a social impact is resulting in commercial impact for brands. Basically, it's win win.
Her passion is using creativity as a force for good. Audiences are demanding that brands be good corporate citizens, while work with a social impact is resulting in commercial impact for brands. Basically, it's win win.
But
as well as creating ideas that are big, subtle, funny, random, tragic
or touching, everything has to engage in ways it never has before.
Because now, people are the most powerful medium of all. And for Pia,
this daily challenge is the fun part.When she's not working, you'll find Pia watching Ferris Bueller's Day Off or cooking a tagine - sometimes at the same time.
For the full up-to-date list of all ad agency creatives and producers and production companies in Australia and New Zealand go to Portfolio & Reel
